Marla Howell

As a communications expert, publicist, and former broadcast journalist, Marla has spent over 15 years mastering the art of storytelling, media strategy, and brand positioning. Her journey began as a child, watching her family build one of South Florida’s top media buying and advertising agencies, placing some of the most influential pastors on major networks like BET and The Word Network. That early exposure shaped her passion for media and communications.

She went on to work in television and radio, serving as a news reporter, anchor, producer, and radio marketing professional. Marla pioneered the Manatee County Mobile Newsroom, becoming the first reporter to hold the role while also producing and leading daily news coverage. She went on to work with the City of Tampa, where she led the media campaign for the city’s Litter Skimmer Trash Boat, securing an award for its environmental impact.

Now, as the Founder of How Public Relations, Marla leads a talented team dedicated to helping brands gain visibility, credibility, and media recognition. In 2024 alone, HOW Public Relations secured over 70 media features, formed celebrity partnerships, and achieved over 4 million in estimated media reach. With a deep understanding of media relations, She ensures clients' stories are not just told—but heard by the right audiences.

Beyond PR, Marla is passionate about faith, women’s empowerment, and community impact. Through her non-profit, Arise and Reign Inc., she host major events in Tampa Bay that connect women and moms with resources, donors, and supporters, helping them thrive in their roles as wives, mothers, and career professionals.

Let’s connect and explore how strategic storytelling can elevate your brand’s presence!

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Marla's career is extensive with expertise and industry experience is several areas within the media industry.

She was worked in radio, television, marketing and public relations throughout the span of her career. She has worked with familiar brands and led campaigns for the University of South Florida and the City of Tampa. In addition to her extensive career accomplishments, Marla is affiliated with the following organizations.

• National Public Relations Society of America
• Tampa Bay Public Relations Society of America
• Florida Public Relations Association
• South Shore Chamber of Commerce
• Tampa Bay Emerge Leaders through Tampa Bay Chamber of Commerce