Launching True Sactuary of Praise Bible College & Seminary

Introduction

TSOP Bible College opened its doors to students in January 2024. The college saw it's first enrollments in the Spring Semester. In order to launch, the school needed robust websites which included a site for general information and a LMS (learning management system) where registered students could access online courses and course materials. HOW Public Relations was integral in the creation and implementation of brand video, photography and website design.

Challenges

• No Branding: The school lacked brand images and video to capture the essence of the school's mission, vision and values.
• Limited Reach: The reach was only within the confines of church attendees and members of the True Sanctuary of Praise Worship Center. Creating a website and developing a LMS along with integrating social media allowed for immediate enrollments upon launch.

Solutions

HOW developed a multi-faceted approach to introduce and launch TSOP Bible College and Seminary to the Tampa Bay Community. HOW PR analyzed the current bible college market in the region.

HOW PR Developed a cohesive social media strategy aligned with TSOP Bible College's brand identity and business goals.

HOW PR Produced high-quality, engaging content, including graphics, videos, and interactive web designs, tailored to TSOP Bible College's target audience.

Project Results

Two website, brand images and video allowed the college to tell its story from launch to the present time. Having brand collateral increased brand credibility and comfortability. The website also captured prospective student's information which then helped them to convert to students.