Hue Society Partners with Taraji P.Henson's Seven Daughters Wine and Terlato Winery

Introduction

The Hue Society reached out to HOW Public Relations for media relations support for their global membership organization and celebrity partnership support. The Hue Society and it's founder Tahiirah Habibi was already a recognizable brand globally spanning from Africa, Italy and the United States.

Challenges

• Lack of Brand Support and Team: With a scaled down team, the organization needed a PR team to support all media inquires, pitches and approval of brand voice and identity on social postings and public facing communications.
• Several Strong Competiting Message : The organization and founder had several strong and newsworthy messages and campaigns, however with a small team, the bandwidth to manage of at once presented a conflict.

Solutions

HOW PR implemented a structured, news-driven communications strategy to bring clarity, momentum, and control to the client’s public narrative. We streamlined projects by prioritizing initiatives based on newsworthiness and time sensitivity, creating an organized workflow that maximized media impact while eliminating inefficiencies. By refining and shaping the client’s story, HOW PR ensured messaging resonated with industry-specific audiences and positioned the organization as both credible and compelling. Once the celebrity partnership was approved, HOW PR took full leadership of media relations—securing high-profile interviews and features with outlets including Martha Stewart Magazine, Baller Alert, NBC Miami, and CBS Miami. In parallel, we drove strategic in-person engagement, coordinating attendance from the Miami Commissioner and his team, key media representatives, and well-known local personalities, resulting in elevated visibility, credibility, and influence across both media and community stakeholders.

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Project Results

As a result of HOW PR’s strategic leadership and media execution, the organization secured coverage across five top-tier media outlets, significantly elevating its visibility and credibility. The coordinated media strategy generated an estimated 4 million media impressions, expanding reach among industry-specific and mainstream audiences alike. In addition to earned media, the organization experienced heightened attention from community leaders, media representatives, and influential local personalities, reinforcing its position as a trusted and newsworthy organization within its space.