Tampa Law Firm Increase Visibility and Brand Awareness Through Media Relations and Community Engagement

Introduction

The Sherer Law Firm's Managing Partner, LaTerria Sherer serves the Tampa Bay, FL region as well District of Columbia. She is an experienced attorney focused on Family Law, Personal Injury, and Millennial Estate Planning. She created the Sherer Law Firm to protect her clients peace of mind and provide professional guidance while making their legal issues less stressful and easier to maneuver.  

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Challenges

• Low Community Engagement: The firm needed help with connecting with audience and local community in person.
• Limited Public Recognition: Firm's media tactics were only social media, thus the reach did not go beyond the firm's followers.

Solutions

HOW Public Relations developed a multi-faceted approach to bring brand recognition and credibility to The Sherer Law Firm. HOW analyzed The Sherer Law Firm's current social media presence, identifying strengths, weaknesses, and opportunities.

Developed a cohesive social media strategy aligned with The Sherer Law FIrm's brand identity and business goals.

Produced high-quality, engaging content, events, press releases, and media pitches, tailored to The Sherer Law Firm's audience.

Launched targeted media pitches on news agencies and events involving the community increased visibility and attract new clients.

Project Results

News media pitches along with two back to school local events partnered with Kimi's Ice Cream, resulted in an increase in customer leads and clientele. In a short three month span, The Sherer Law Firm generated a 30% lead increase.