Our Process

The HOW Method

A six-step system for turning credible work into recognized authority. Built from inside newsrooms, government comms, and the boardrooms where stories actually move markets.

See the full method
Step 01

Diagnose the Narrative Gap

We map what the market sees against what you actually are.

Step 02

Build the Core Positioning Story

One narrative. Every pitch, bio, page, and interview flows from it

Step 03

Map the Media and the Market

The outlets, stages, and platforms aligned to your business goals — not a generic list.

Step 04

Activate the Story

We pitch, place, and book. Earned media, speaking, and visibility moments that land on purpose

Step 05

Amplify into Authority

Every placement becomes social proof, content, and repetition that compounds.

Step 06

Align to Growth

Visibility tied to the metrics that matter: clients, revenue, funding, partnerships.

Let’s talk about where your visibility actually stands.

A discovery call is a 30-minute conversation — no pitch deck, no generic proposal. We’ll look at your current positioning, the gap between what you’re doing and what the market sees, and whether HOW PR is the right fit.

Book a Discovery Call
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Four diverse colleagues engaged in discussion during a meeting in a modern office.